mais evidências: telespectadores migram pra internet
há umas novidades que não deveriam nem dar nota no jornal de taperoá. mas, como TV é tão importante, veja esta aqui:
More television viewers are turning to the Internet to watch videos, films and TV episodes, according to a new survey. In the past year, YouTube has widened its lead as the top destination for online videos, while search engines and television networks have gained ground.
os resultados são parte de uma pesquisa da harris, nos eua, que também descobriu que…
. Online video viewership has increased overall in the past year (81% versus 74%).
. YouTube’s viewers have increased the most: Nearly two-thirds (65%) of US online adults say they have watched a video there, compared with 42% at the same time last year; the greatest gains were among those over age 25.
. Over two in five (42%) YouTube viewers say they visit the site frequently, up from 33% last year.
. Over two in five US adults (43%) have watched videos on a TV network site (41% last year).
. Though viewing declines with age for most sites, including YouTube, viewing on TV network and news sites remains relatively consistent across age groups.
como se não bastasse, quando perguntados se veriam MAIS vídeos on-line…
. More than a quarter said they would be likely to watch “a lot more” TV episodes (30%) and/or full-length movies (28%).
. Far fewer express enthusiasm for watching “a lot more” amateur or user-generated (8%), news (14%) or sports (13%) videos.
dados que sustentam minha tese, exposta no especial do G1 sobre TV digital, de que a batalha da década [pra mídia e entretenimento] para a TV digital, vai ser com a internet. pra mim, em particular, vai ser com a internet nos celulares 3G, ainda por cima. inclusive e principalmente como mecanismo de inclusão digital. veja aqui.