web2.0: 100 usuários grátis valem…

…3 pagantes. esta é a realidade dos negócios web 2.0 que usam o modelo "freemium" [algum uso relevante gratuito; mais que isso, o usuário paga], segundo don dodge [que está no dealmaker forum, hoje]. faz sentido? faz. veja a conclusão:

Do the math. 100,000 free users convert to 3,000 paid users. They pay between $10 to $50 per user per month. Lets use $25 as an average. That is $75K a month or $900K per year. That is an excellent revenue stream for companies that typically have 3 to 5 employees. And, it is an annuity stream that continues to grow every year. By the 3rd or 4th year these small companies can be generating $3M to $5M a year, still with less than 10 employees. Most of these small companies don’t take Venture Capital so they own the whole company. pretty good cash flow business.

ou seja: se você encontrar seu público [procure também fora do brasil!], não precisa nem reclamar da inexistência de capital de risco no brasil…

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